The more you use the furniture, the more comfortable it becomes and the more spiritual it becomes.

Rosewood furniture has been loved by many people throughout history, not only for its collectible value and potential for appreciation, but also for its increasing comfort and spirituality with use. At the 17th Furniture Fair, Tencent Home interviewed Luo Sheng, head of Jianhong Classical Furniture. He said, "Influenced by classical culture, more and more people will appreciate and use rosewood furniture."

Question and Answer

Tencent Home: What new and special products does Jianhong Redwood have to offer at this exhibition? 

Luo Sheng: Jianhong Redwood is from Xinhui District, Jiangmen City, Guangdong Province, known as the "Capital of Classical Furniture in China." At this year's exhibition, we mainly showcased sofas, dining tables, beds, and bedroom collections. Our new product is this Guose sofa, all meticulously crafted by Jianhong Redwood. Our brand primarily specializes in consumer furniture, primarily pieces that appeal to everyday life, using traditional craftsmanship to create modern urban living. 

Jianhong Redwood furniture is both consumer-friendly and value-preserving. When used regularly at home, its value increases over time. It retains its value over time and will not deteriorate with regular use. It simply becomes smoother, more personalized, and more spiritual with use. The longer you spend with redwood furniture, the more comfortable it becomes.

Tencent Home: What characteristics do you think the participating rosewood furniture companies have? 

Luo Sheng: Compared to the rosewood furniture market, the exhibition had decent traffic, and most of the customers who came showed interest in us. This is because our products are accessible to the general consumer group. Among the major rosewood furniture manufacturers participating in this exhibition, there are both collectible and high-end rosewood furniture. Jianhong Rosewood, for example, focuses on the general consumer group, so compared to other rosewood furniture types, our customer base is relatively good. 

Tencent Home: What are the differences between the rosewood furniture market in Xi'an and the market in Guangdong? 

Luo Sheng: Our furniture also combines classic and modern elements, making it both practical and collectible. Consumers in Guangdong tend to prefer rosewood furniture, perhaps more due to the influence of being a capital of classical furniture. Many people are able to calmly absorb this rich classical culture, but there are also some young people who prefer affordable luxury furniture.

 Because Xi'an was the ancient capital of 13 dynasties, consumers tend to favor furniture with a historical charm. I prefer the classical style, so I think the market in Xi'an is also good.

Tencent Home: How long have you been in the furniture industry? What changes have you seen in the industry over the years? 

Luo Sheng: I've been in the furniture industry for four or five years, and the Jianhong brand has been around for over a decade. Currently, due to rising prices for rosewood, the price of rosewood furniture has been rising as well. Many collectors who want furniture that retains its value while also being comfortable choose rosewood furniture.

I think more and more people are gravitating towards furniture that is both long-lasting and aesthetically pleasing. Therefore, the market for rosewood furniture remains quite robust. For example, Jianhong Rosewood is highly practical and affordable. The wood we use is red sandalwood, making it highly collectible. Its collectible value lies primarily in its grain and meticulous craftsmanship. We use CNC machines to produce the furniture, which allows for high precision. Patterns like the Five Blessings, the national flower, and auspicious clouds all incorporate classical artistic elements.

From now until August 5th, visit the furniture exhibition at Qujiang Convention and Exhibition Center to learn more about Jianhong rosewood furniture and experience the atmosphere of Chinese classical culture.